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OZZY OSBOURNE: Behind-The-Scenes Footage From BEST BUY Commercial Shoot With JUSTIN BIEBER

February 7, 2011

Behind-the-scenes footage from the taping of the Super Bowl TV commercial for home electronics chain Best Buy — featuring legendary heavy metal rocker Ozzy Osbourne and teen heartthrob Justin Bieber — can be viewed below. The spot — in which both Ozzy and Justin are dressed in futuristic-style black jumpsuits — was shot last month and aired for the first time (in a 30-second version) during the third quarter of the game yesterday (Sunday, February 6).

According to a press release for the ad, the commercial aimed to "showcase creativity and humor to millions of football and advertising fans throughout the country."

"We're delighted to have Justin and Ozzy help us tell the Best Buy story," said Drew Panayiotou, senior vice president of U.S. marketing at Best Buy. "We know people have high expectations for these ads, and Justin and Ozzy add a whole new dimension of fun."

Best Buy's marketing supervisor said, "Justin Bieber is the biggest star out there, but that's not why he's in the spot. He symbolically represents something important to the brand message." That message will target a younger demographic, as Best Buy hopes to change its image and evolve as an Internet provider technology expert.

One insider estimates that Bieber made at least $1 million for the ad.

Behind-the-scenes footage:

Extended commercial:

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